User Interviews
Key Takeaways
01
All participants used a sadf of multiple apps to find, book a cab or rent a car
02
Users value the ability to detect the damage to car immediately which reflected a sense of satisfaction for the rent-out feature
03
Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy
04
A compare feature with relevant information is paramount when searching for cars.
05
Too much information on screen makes users feel overwhelmed, they'd like a more curated experience
06
Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching
Competitive Market Analysis
Competitive Market analysis to identify competitor's positioning in the market to define the market strategy for Maruti Subscribe's features and information structure.
Define
Design
System
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that Maruti Subscribe as product could focus and improve upon.
Brand Guidelines
Ideate
Cooking up a better experience
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
Low-Fidelity Prototypes
Using the feedback and insights gained from research, analysis and sketching, a low-fidelity prototype was created to begin user testing.
Onboarding screens
Subscribe car
Solution
A highly curated experience
Maruti Subscribe customer centric interface with tantalising aesthetics and engaging experience.
Subscribe
Users can either subscribe a new car as well as old car.
